Winning Martin Luther King, Jr. 2016 Campaign #REFLECTMLK was chosen for all the Martin Luther King, Jr. celebrations at all five Arizona State University campuses.
I worked with a group of my peers, team Method. and the Martin Luther King, Jr. Committee at Arizona State University. We were able to create #REFLECTMLK as a campaign for the 2016 Martin Luther King, Jr. Celebrations. We chose to use the hashtag as a call to action, what do you want to reflect? Martin Luther King, Jr. reflected a lot of attributes anyone would want to see in themselves. We chose the hashtag to accomplish the committee's main goal of getting more traffic to the website. We wanted to utilize something that already happens on most college campuses everyday, which is students taking selfies. Then using the hashtag, your photo would appear on the website. With our team, we were able to design Posters, Stickers, T-Shirts, Window Clings, Bookmarks, an Instagram Feed, and a Website to bring awareness to the history and teachers of Dr. King.